
Tales of the Cocktail
For the second year in a row, we joined the trade community in celebrating the talent redefining the drinks industry at Tales of the Cocktail.
More InfoWe partnered with The Other Art Fair to celebrate the artistry of whisky-making and the connection between craftsmanship and creativity. As part of our collaboration, we created “Spirit of Balcones: Artist in Residence Program,” a new initiative to empower artists to transcend traditional studios and create artwork that comes from expressing their full selves. During exhibitions in Dallas, Los Angeles and New York City, we served cocktails at a custom bar surrounded by Balcones-inspired artwork from each of the artists in residence.
For the second year in a row, we joined the trade community in celebrating the talent redefining the drinks industry at Tales of the Cocktail.
More InfoWe brought a taste of Texas to this year's Food & Wine Classic in Aspen, a celebration of one-of-a-kind flavors from across the country.
More InfoWe shared a look into our innovative approach to whisky-making alongside top-tier creative talent at SXSW 2024.
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