Crowded art fair and Balcones' bar

The Other Art Fair

Dallas, TX | Los Angeles, CA | New York, NY
2024

We partnered with The Other Art Fair to celebrate the artistry of whisky-making and the connection between craftsmanship and creativity. As part of our collaboration, we created “Spirit of Balcones: Artist in Residence Program,” a new initiative to empower artists to transcend traditional studios and create artwork that comes from expressing their full selves. During exhibitions in Dallas, Los Angeles and New York City, we served cocktails at a custom bar surrounded by Balcones-inspired artwork from each of the artists in residence.

Balcones signage with bar in background
Two women admiring art with a cocktail in hand
Someone looking at mural
Balcones bar with two people viewing menu
Bottle of Baby Blue Straight Corn Whisky with cocktail on table
Three people smiling at camera inside event with cocktails
Bartender posting with five bottles of Balcones
Three people talking in front of mural
Silhouette of Alex Elrod in front of mural
People talking and sampling whisky
Women raising a class of Balcones
Three Balcones' cocktails sitting on ledge

other events

Balcones Retreat TOTC 2024 signage
july 2024

Tales of the Cocktail

For the second year in a row, we joined the trade community in celebrating the talent redefining the drinks industry at Tales of the Cocktail.

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Bottle of Lineage
june 2024

Aspen Food & Wine

We brought a taste of Texas to this year's Food & Wine Classic in Aspen, a celebration of one-of-a-kind flavors from across the country.

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Balcones Retreat SXSW building sign
march 2024

SXSW

We shared a look into our innovative approach to whisky-making alongside top-tier creative talent at SXSW 2024.

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