
Tales of the Cocktail
For the second year in a row, we joined the trade community in celebrating the talent redefining the drinks industry at Tales of the Cocktail.
More InfoWe were proud to bring a taste of Waco to the cliffs of Colorado at this year's Food & Wine Classic in Aspen, a celebration of one-of-a-kind flavors from the country’s culinary and drinks leaders. Activating inside the Grand Tasting Pavilion, we invited guests to sample our award-winning whisky through curated cocktails and neat pours that paired perfectly with light bites provided by our friends at Helberg BBQ. Before attendees left our station, we gifted them bandanas designed by Sendero Provisions Co. as a memento of Waco to bring home with them.
For the second year in a row, we joined the trade community in celebrating the talent redefining the drinks industry at Tales of the Cocktail.
More InfoWe shared a look into our innovative approach to whisky-making alongside top-tier creative talent at SXSW 2024.
More InfoWe were proud to partner with The Other Art Fair to celebrate the artistry of whisky-making and the connection between craftsmanship and creativity.
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